PRIORI^® The Anti-Aging Authority

Discover the Science of Skin Transformation GIVE US YOUR FACE FOR 3 WEEKS AND WE WILL MAKE YOU 2-10 YEARS YOUNGER

You may not realize it, but you’re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your bathroom vanity cabinet or handbag; If it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry, you’re likely relying on Lewis to put your best face forward. Lewis sourced and introduced these ingredients for some of the skin care industries’ most innovative breakthrough anti-aging products. That’s why in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals. Lewis is a classic overachieving entrepreneur with more than 30 years’ experience as a skin-care and pharmaceutical product formulator. That he’s the beauty industries’ best kept secret, and not a brand name like many dermatologists, has less to do with modesty than with his quest for new anti-aging solutions: finding new anti-aging skincare ingredients, often from academic labs completely unrelated to the cosmetic industry, and bringing them into skin-care’s big time. Lewis has made a business out of backing big brand anti-aging skincare products and now he is applying some of that same science to his own exclusive professional skincare brand—PRIORI®.

PRIORI® is the industry technology leader; developed by scientists (not doctors), considered as The Anti-Aging Authorities, the same scientists that brought you AHA in 1983, Idebenone in 2004 and CoffeeBerry® in 2008.

Advanced AHA Cosmeceuticals From PRIORI

The Proven Multi-layer Skin Renewal System

What is it?
The latest technological Advanced AHA anti-aging skincare from the original AHA innovators that brought you the first ever glycolic acid based products in 1983; the developers of md formulations® and  M.D. FORTÉ®.

How does it work?
Advanced AHA works by improving skin health and fitness through internal moisturization of the skin (by inducing the skin to make more moisture retention compounds) and by improving skin exfoliation. Both skin moisturization and exfoliation decrease with the natural aging of skin. Improved skin moisturization and exfoliation leads to "normalized" skin function and better skin health and return the skin to more youthful healthy appearance.

How is it Unique? 
It's the only AHA brand in the market based on LCA Complex, a unique combination of lactic acid, the cell signal AHA natural to the human body, and multiple essential skin antioxidant vitamins - A, C, E & Pro-A in a self-regenerating complex - all vital to proper skin cell renewal rates.

Why should I use it? 
Advanced moisturization and multi-layer skin renewal lead to skin health and normalization, the first step in any anti-aging skincare program.

Fitness Analogy: Basic Skin Health & Fitness

PRIORI® Advanced AHA benefits:

• • Multi-depth skin exfoliation
  • Increases epidermal and dermal moisture levels
  • Stimulates dermal proteins: collagen and elastin fibers
  • Helps revitalize dry, mature and sun-damaged skin
  • Ideal for problem prone skin and mature recurring acne
  • Minimizes fine lines and wrinkles, deeply hydrates and re-texturizes

The story behind AHA's
Alpha Hydroxy Acids, or AHAs, are commonly referred to as "fruit acids" or "food acids" as they are found in fruits and foods, e.g. lactic acid from sour milk, glycolic acid from sugar cane, malic acid from apples, tartaric acid from grapes and citric acid from citrus fruits. Their actual use for skincare dates back to ancient Egyptian times with Cleopatra bathing in milk to soften and rejuvenate her skin and the ancient Romans using grape wines to soften skin. AHAs rejuvenate the skin by two principal means of action - exfoliation and moisturization.

Exfoliation
Our skin has a natural renewal process that requires the exfoliation of dead surface cells on a continuous basis as new cells are formed and migrate to the surface. As we age this process slows down and creates a "traffic jam" of dead cells on the skin's surface that results in uneven skin tones, sallow complexion, dry skin and general loss of skin glow and radiance. AHAs exfoliate skin because they help dissolve the cellular cement that holds dead cells together, thereby removing unwanted pigment and rough textured skin. As new cells migrate to the surface in a more uniform compact order, the skin appears smoother, radiant and youthful.
Moisturization 
AHAs are also powerful moisturizers that stimulate the skin to produce hyaluronic acid (HA); HAs moisture retention properties act as the skin's natural water reservoir. In other words, unlike typical moisturizers that act by forming an occlusive layer on the skin to help prevent water loss, AHAs hydrate from the inside out by increasing HA deposition and helping to bind the moisture in the skin.

The Importance of Hyaluronic Acid in the Skin

Hyaluronic Acid or HA (not to be confused with AHA) is one of the most important, if not the most important, macromolecules of the human body, and is absolutely vital to the creation and maintenance of healthy skin. HA is a very large polymeric carbohydrate found in the extra cellular matrix (ECM) surrounding our skin cells and is able to bind thousands of times its molecular weight in water; in essence it is our skin's natural water retention complex, without it our skin would shrivel up like a raisin. HA provides the vehicle that cells move through and is therefore vital to tissue differentiation and wound healing. Our skin is an HA metabolic factory: it is always making HA, breaking it down, and recycling it. In fact, in about a four day period, we replace all of the HA in our skin. The natural trigger for the synthesis of HA by our skin is lactic acid. Lactic acid stimulates HA deposition in the skin at the greatest rate compared to all other AHAs, producing new HA in a natural way that makes your skin look healthy and radiant.

Before & After Photos - Single Advanced AHA Skin Perfection Peel

Before & After Photos - Six-Week Treatment/Advanced AHA Skin Perfection Peel & Homecare Regimen